+Can we really finish in a day?
Yes — because we scope it tight on the fit call so it fits one focused day, and because AI removes the weeks of grunt work and waiting. You won't get every asset a multi-month project needs, but you will get a real, working first version of the one thing that matters most, done live with you and finished by end of day.
+What if my project is too big?
Then we don't pretend it fits in a day. On the fit call we find the highest-leverage slice — the breakthrough that gets you moving — and deliver that. Big builds like a full custom app, a full rebrand or a multi-month campaign become several Days or a different engagement, and we'll tell you up front rather than overpromise.
+What happens before the day?
A short questionnaire, a clear goal, and any files you already have. After the fit call you fill in a brief intake — the problem, the background, the outcome — and drop in any brand, content or reference material. I arrive fully briefed so we start building at 9am, not scoping.
+What if we don't finish?
You don't pay. That's the guarantee, and it's rare — because we agree the exact outcome on the fit call before you ever book. If the day ends without your finished first version in hand, it's free.
+Do I need to prepare?
Very little. After the fit call, complete the short intake the day before and show up to the 9am kickoff with a good understanding of the problem and an appetite for a focused sprint. That's it — no decks to build, no homework.
+Can my team join?
Absolutely. Many Days work best with two or three key people who can make decisions in the room — a founder, a marketing lead, whoever owns the outcome. We keep the group small so we stay fast, but having deciders present means fewer loops and a stronger result.
+What if we need another day?
Easy. Many clients book a recurring Day each month to keep shipping, and some book multiple days back to back for bigger scope. We'll flag on the fit call if what you want genuinely needs more than one day, and you can always add more later.
+Who owns the work?
You do. Everything created during your Day is yours — the files, the designs, the copy, the plan. There's no license to renew and nothing held hostage. You walk away owning the work outright.
+Can we work under NDA?
Yes. Send your NDA before the day and I'll sign it, or use mine. I also work on paid business AI accounts with model-training turned off, so your material isn't used to train any model. If you have stricter data or compliance needs, flag them on the fit call and we'll scope around them.
+Do you use AI?
Yes, openly. AI is how one senior person can deliver what used to take an agency weeks. You always get a human — John — owning the strategy, judgment and quality; AI just removes the grunt work and the waiting. Primarily Anthropic's Claude (strategy, design, narrative, workflow automation), OpenAI's ChatGPT (photo creation and strategy) and Perplexity (research). John uses paid business accounts with model-training turned off.
+Are there any additional costs?
The Day itself covers the work — there's no hidden cost to the creation. Costs only come in if you want a deliverable to go live in the real world: a domain name, web hosting, or print costs for anything physically produced. A preview of your final asset can be hosted on a live link for 30 days at no extra cost; taking it permanently live and owning it yourself is where those third-party costs would apply.
+Can the websites you build collect or send data?
No — and that's by design. Any site delivered in a Day is a static, self-contained website: closed HTML, CSS and script files with no database connection and no live forms. That means it can't send information anywhere or receive information back — think of it as a beautifully finished brochure rather than a web app. It's perfect for presenting your story, work or offer. If you need something that captures leads, logs in users, or connects to a live database, that's a bigger custom build — flag it on the fit call and we'll point you the right way.
